Branding, Packaging

The Trippy Chicken

Awards:
2021 AIGA Louisville 100 Show, Best of Student Packaging

The Trippy Chicken is a conceptual food truck brand inspired by 90's colors and patterns, German expressionism, hand-drawn characters/type, and sustainability. The overall purpose of this packaging design was to create a brand that would not only stand out but reduce the use of single-use plastic. Can to-go packaging be sustainable and how do you go about creating that?

Problem Space

• Most takeout materials are made from single-use plastics/foam/ coated paper
• Takeout packaging contains an unnecessary amount of these materials
• Only 14.6% of plastic packaging was recycled in 2015

The Approach

To the side, you'll find the box patterns from the ideation phase to the vector images. These zany patterns were meant to bring in the 'trippy' elements to the brand. The patterns were built to play off the yellow paper packaging and each package would showcase a different pattern to keep the brand looking fresh. 

Target Audience(s)

• Primary Audience: Female ages 25-34,
  Bachelors/Masters, has a career, loves to
  eat local and looks for new places to take
  friends, environmentally conscious
• Secondary Audience: Males ages 35-44, Bachelors/Masters, has a career, loves to eat local, and looks for new places to catch lunch on a work break
• Tertiary Audience: Male/Female ages 18-24, High
  School Grad/currently attending college, loves
  niche restaurants, environmentally conscious

Prototypes

3D working of how the box would look and open in the real world. Also explored what packaging would look like for sidedishes such as fries or fried pickles.

Primary Packaging

Sidedish Packaging

© Olivia Allison Design