Branding

Vision University

Awards:
AAF Louisville 2021, Student Addy Award, Silver
2021 AIGA Louisville 100 Show, Honorable Mention

Vision University is a brand inspired by the concept of four private colleges across the state of Indiana being merged into one brand. The idea of building, creating, innovating, and imagining without limits is what drives the brand story of Vision University and what inspired the overall playful and vibrant branding.

Approach

The emblem of Vision University is the combination of four elements: the letter ‘V’, the letter ‘U’, a book, and leaves. The emblem as a whole is a modern approach on the traditional university shield. The ‘V’ and ‘U’ represent the initials for Vision University. The book and leaves represent continued growth and learning throughout life. These characteristics are the not only the foundation for our emblem, but they are also foundational to our University’s mission.

Custom Logotype

Vision University’s custom logotype keeps with the overall logo tonality of being clean, sleek, and approachable. This specialty type is only used within the perimeters of the primary and secondary logos to ensure brand recognizability.

Brand Guide & Assets

© Olivia Allison Design